XACT Robotics System
Digital Impulse
XACT Robotics is a specialized medical technology company focused on robotic systems for minimally invasive procedures, enhancing healthcare professionals’ precision and efficiency.
Driven to establish themselves as leaders in global medical robotics and to engage key healthcare decision-makers, XACT Robotics sought a website redesign to better connect with healthcare providers and patients. When XACT Robotics assigned Digital Impulse this task, the objective was clear: the new website had to mirror the innovation and cutting-edge nature of their technology.
As the lead designer on this project, I collaborated with the Digital Impulse team to strategize, design, and construct a dynamic website showcasing the pinnacle of XACT Robotics technology, value, and innovation to all audiences. My role involved leading the charge on user experience and visual design, overseeing phases of wireframing and prototyping the new site. I worked closely with the marketing and development teams to ensure the new design was purposeful, effectively conveying XACT Robotics’ core messaging. The revamped site successfully captures XACT Robotics’ innovative technological solutions, featuring engaging animations and simplified navigation that prompt users towards meaningful actions.