Banyan Global

BanyanGlobal is a boutique advisory firm with deep experience working with family business owners all around the world, helping their businesses succeed by providing practical resources and understanding the unique challenges family businesses face.

In 2023, BanyanGlobal reached out to Digital Impulse to redesign their website and position themselves as thought leaders within their business consulting industry. With a more intentionally branded website, BanyanGlobal was seeking to make their helpful insights, articles, and videos more readily accessible and showcase their vast depth of business resources.

As part of the team at Digital Impulse, I was the lead designer on this project and oversaw wireframing, design, and prototyping of the new website. I worked closely with the marketing and development teams to design uniquely branded micro-interactions and a clear, purposeful hierarchy of information to guide users through the site in an engaging way. The flow of information on the site and careful consideration to showcasing their insights and resources made for an intuitive user experience that spoke to the client’s target audience of wealthy, established family business owners. The redesigned website for BanyanGlobal was ultimately a success – presenting a wide range of information in a digestible way while maintaining a classy, elegant, and trusted brand experience through their digital presence.